Recap of SPJ’s Freelance Workshop
Those of you who missed out on SPJ South Florida’s recent “How to Build a Successful Freelance Career Workshop” can now watch video of the event on uVu, WPBT2′s video sharing portal. We’ve embedded the first clip below. You can access the rest of the video clips via this link: SPJ Freelance Workshop.
If you’d rather read a review of the event, we’ve also a Twitter archive below. Lourdes Brezo-Martinez graciously agreed to ghost blog the July 16th event from our chapter’s Twitter account (@SouthFloridaSPJ). We’ve gathered those Tweets together a short of transcript, or “twitscript,” of the event. Enjoy!
“How to Build a Successful Freelance Career”
July 16, 2009
6:30 PM
Miami-Dade Public Library, Main Branch
Featured Speakers: Oline Cogdill, Brett Graff, Tristram Korten
VIDEO – PART 1
LIVE BLOG TRANSCRIPT
Journalists in Transition follow @SouthFloridaSPJ Freelance Wrkshp tonight, 6:30-9 Amazing panel! http://tinyurl.com/spjfla
Transparency: #spjfla live event tweeting via @sistermary http://myloc.me/aPym
Successful freelancing requires you to treat it like a job #spjfla
Pitch story ideas to mid-level editors – Brett Graff #spjfla
When freelancing your pitch letter is your resume #spjfla
Senior news editor/sr news editor is best bet for pitching #spjfla
If you can do it well, you can call the editor to pitch. Otherwise e-mail #spjfla
Speakers Oline Cogdill, Brett Graff, Tristram Korten #spjfla
Is it important to have a niche? Yes but also: diversify! #spjfla
Be a journalist – at the end of the day #spjfla
When you develop a niche you may have the opportunity to become an expert #spjfla
Brett – I look at an assignment like shopping – price (pay) vs quality #spjfla
Tristram – I’m building a brand #spjfla
Less-than-ideal jobs can lead to great sources and other assignments #spjfla
Post previous work on your own website – a crucial tool #spjfla
The story may be owned by the publication, but the material/research is writer’s to use again #spjfla
Tristram – New revenue stream – grants #spjfla
Fellowships and grants source: AJR #spjfla
Every client you have could fold tomorrow: look outside the box for other sources #spjfla
Other freelance sources: Universities, PR and advertising firms. Face reality about new era. #spjfla
Apex of freelance pay: Over $3 a word with 3000 to 5000-word stories #spjfla
Question: Do you negotiate: For some, only if you are willing to lose the assignment #spjfla
When you are starting out, you have to “pay you dues” #spjfla
@NeyomFriday Thank you for following along #spjfla
When negotiating, consider research time as well as writing time #spjfla
Question: Does blogging, social media help #spjfla
Tristram: Encourage all to find a way to make technology work for you – but I don’t use social media (paraphrased) #spjfla
Brett: Facebook helps me find people to illustrate my stories #spjfla
Face time with editors is encouraged by panelists – Assignments often go to “friends” #spjfla
Discipline is important – divide time between writing/admin tasks #spjfla
Blogging does not pay as much as print #spjfla
You have to bring your “A” game because of the large pool of good writers available #spjfla
There is no magic trick that makes it all work – freelancing is a lifestyle – Tristram #spjfla
Oline: As you are building your business, don’t forget your personal life #spjfla
Oline: Do not sit in your pajamas all day. Keep friendships. It’s a mindset. Take Wednesdays off!! #spjfla
Oline: If you are working at home, get out of Facebook!
#spjfla
Tristram: *Ask him about the submarine and kill fees. #spjfla
Freelancing: A whole new world not knowing where your finances will be in six months. You have to learn to budget. #spjfla
Audience member: if a story is “killed” don’t think “dead” think “recycled”. #spjfla
Alana Roberts from the DBR listens in! #spjfla
Should you incorporate? It may not be the best thing for this situation #spjfla
Working from home: Get your finances in order #spjfla
Save your receipts advises the panel for tax time #spjfla
Ethics: What is your code of ethics? “No strings attached.” #spjfla
Watch your “ethics” situation. Your name is all you have. (Tristram) #spjfla
Thank you to all who attended, spoke and moderated #spjfla




Just to let you know your site looks a little bit weird in Mozilla on my office computer Ubuntu .
Thanks for the information. The site wasn’t designed with Ubuntu in mind. Maybe we can consider that in its next iteration.